Fate stepped in when I sat down to write this release. The cover of google today was a memorial to the last white rhino that died in 2019. It’s a haunting image that in my younger days I would have brushed off as that’s life? Decades later sitting in the middle of a global pandemic my perspective is different. Worry exists, however, optimism is creeping like a predator from just below the horizon. The future of the world is on the edge of enormous change. A quantum leap culturally perhaps? More so in our daily lives of commerce. Technology has given the power to the consumer.
Welcome to the product age, a term from the book, Post Corona by marketing professor at NYU Stern School of Bussiness, Scott Galloway. The product age is a time when valuable customers have the power to scan a business against competitors not only for the best prices but now in the twenty-first century, these valuable customers are accessing the business practices of business and Corp. They post their reviews, vlogs, blogs, and tweets for everyone to consume. No more are the days of the customer completely ignorant to the actions behind the Brands. The consumer is demanding more transparency if they are going to cough up their hard-earned cash. And as speculated by Galloway, the future is the product age. Moralll LLC is rooted in these beliefs. Business owners and consumers have a responsibility to remember that our actions are a result of our choices. Therefore Moralll reminds all of us that on whatever side of commerce you find yourself always remember to choose wisely.
